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Conducta del consumidor
by Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Manuel Molero Ayala · ESIC Editorial · tapa blanda · 298 pages
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Pages: 298 pagesAuthor: Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Manuel Molero AyalaPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/2/2000ISBN: ISBN 9788473562249
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Synopsis of Conducta del consumidor
Este libro explora la conducta de las personas al adquirir soluciones para sus necesidades, explicando las teorías del comportamiento del consumidor y los factores que influyen en la compra y el consumo. Dirigido a profesionales del marketing, revela cómo las estrategias y tácticas deben basarse en la comprensión de las necesidades, motivaciones y deseos de los consumidores. Además, profundiza en la percepción humana y cómo influye en las decisiones de compra, ofreciendo una visión clara y ejemplos prácticos para aplicar estos conocimientos en el marketing empresarial.
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