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Consumering
4.2
Negocios y EconomíaISBN | 9788473569637
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Product details
Pages: 247 pages
Author: Javier Rovira Ruiz
Publisher: ESIC Editorial
ISBN: 9788473569637
Format: tapa blanda
Language: es-ES
Release date: 7/10/2013
ISBN: 9788473569637
Synopsis of Consumering
En un entorno donde los mercados y la competencia cambian rápidamente, las empresas necesitan adaptarse para generar una demanda sostenible y rentable. 'Consumering' presenta una nueva estrategia basada en realidades del mercado y ejemplos de éxito, cuestionando el marketing tradicional y proponiendo un nuevo enfoque para la creación de demanda. Este libro invita a la reflexión sobre las prácticas empresariales y ofrece una perspectiva innovadora para enfrentar los desafíos del mercado actual.
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