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Los dioses del marketing son humanos
4.5
Negocios y EconomíaISBN | 9788473561334
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Product details
Pages: 261 pages
Author: Víctor Manuel Molero Ayala
Publisher: ESIC Editorial
ISBN: 9788473561334
Format: tapa blanda
Language: es-ES
Release date: 1/3/1996
ISBN: 9788473561334
Synopsis of Los dioses del marketing son humanos
Este libro, escrito por Víctor Manuel Molero Ayala, ofrece una visión del mundo del marketing a través de treinta historias que exploran las distintas áreas profesionales del sector empresarial. Publicado por ESIC en 1996, el autor presenta, a modo de álbum de fotos, fragmentos de vida humana imaginada y real, brindando a los jóvenes estudiantes una perspectiva viva sobre la profesión. El libro aborda temas de gestión de marketing y está dirigido a ejecutivos y profesionales del área comercial.
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