by Víctor Manuel Molero Ayala · ESIC Editorial · tapa blanda · ISBN 9788473561334
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«Los dioses del marketing son humanos» is the marketing essay by Víctor Manuel Molero Ayala, in paperback, published by ESIC Editorial (261 pages).
The book brings together thirty stories that work as so many ways of working in marketing: small portraits of people and situations from the business world that show commercial management from within. With a structure close to a photo album, it combines imagined and real cases to reflect on the day-to-day of the profession.
The work was published in 1996, is part of the Divulgación empresarial collection, and its full subtitle is «Treinta formas de trabajar en marketing».
Aimed at marketing students and at executives and professionals in the commercial area who want to approach the real practice of the sector.
