by Bernard Dubois, Francisco Velez Roxo · tapa blanda · ISBN 9789722011266
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«Compreender o Consumidor» is the book by Bernard Dubois and Francisco Velez Roxo about the consumer (paperback, 260 pp., Brazilian Portuguese).
The book addresses consumer behaviour, exploring how purchasing decisions are formed and what role that knowledge plays in marketing and advertising. It is conceived as a reference work for understanding and applying these insights in a professional context.
Published by Publicações Dom Quixote in 1993. ISBN 978-9722011266. Belongs to the Business and Economics category.
Recommended for students and professionals in marketing and advertising interested in consumer behaviour.
