by Michael E. Porter · Editora Campus · tapa blanda · ISBN 9788535204476
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In 'On Competition', Michael E. Porter brings together his most important Harvard Business Review articles on strategy and competition. The book explores the core concepts of competitive advantage, industry structure, and how companies can create and sustain superior performance in a global economy.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
