by Elisardo López Ibáñez · Instituto Superior De Técnicas Y Prácticas Bancarias · tapa blanda · ISBN 9788495525215
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«Cómo Tomar Decisiones Rentables En Marketing» is the practical marketing guide by Elisardo López Ibáñez, in paperback (158 pages).
Focused on marketing decision-making, it presents strategies and techniques for choosing the most profitable option. It reviews the commercial decision process and proposes a practical approach to optimise decisions and improve business results.
Published by the Instituto Superior de Técnicas y Prácticas Bancarias in December 2001, in Spanish.
Intended for marketing students and professionals who need to improve their commercial decisions.
