Brandwashed

Synopsis of Brandwashed

In 'Brandwashed', Martin Lindstrom reveals the psychological tactics and marketing tricks that companies use to influence our purchasing decisions. Through deep research, the author exposes how brands manipulate our subconscious desires and needs to create loyalty and encourage constant consumption. This work is an essential read to understand how neuromarketing works and how consumers can protect themselves from the persuasive strategies that surround us daily.