by María José Ramos Egido, Luis María García Bobadilla · Mª José Ramos Egido · tapa blanda · ISBN 9788461715725
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«Baco, marketing y ventas» is the essay on wine marketing and sales by María José Ramos Egido and Luis María García Bobadilla, in paperback.
Analysis of marketing and sales strategies applied to the wine sector, with contributions and practical proposals to improve the commercialisation of Spanish wine. The work examines brand management and the keys to commercial success in an increasingly competitive market.
Published in 2014 by Mª José Ramos Egido in self-publishing, in Spanish, with 152 pages (210 × 140 mm).
Aimed at wine industry professionals, marketing students and wine enthusiasts.
