by Luis María García Bobadilla · ESIC Editorial · tapa blanda · ISBN 9788473567596
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«+ Ventas» is the sales manual by Luis María García Bobadilla, published by ESIC Editorial in paperback (404 pages, in Spanish).
Practical guide to sales techniques with solid theoretical foundation, born from the author's commercial experience. It covers the sales process from the essentials —negotiation, interview, objections, teams— to current approaches such as complex selling or NLP, with approaches designed for mass consumption and adaptable to other markets.
Fourth edition, published on 5 April 2011. Part of the Business Professional Books collection.
Aimed at students, managers and sales professionals, such as agents or sellers, who want to train or improve in sales techniques.
