by Luis María García Bobadilla · ESIC Editorial · tapa blanda · ISBN 9788473565899
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«+ Ventas» is the sales manual by Luis María García Bobadilla, published by ESIC Editorial in paperback (416 pages, in Spanish).
Practical sales guide with a solid theoretical base, born from the author's experience in various companies and markets. It covers selling from basic concepts to advanced techniques: interviewing, negotiation, objections, key accounts and team organisation. Its approaches, focused on fast-moving consumer goods, can be adapted to other sectors.
«+ Ventas» corresponds to the 3rd edition, published in 2009 within the Libros profesionales collection.
Aimed at students, managers and professionals in the commercial field, especially agents, commission agents and salespeople.
