by E. Davies, B. Davies · Gestión 2000 · tapa blanda · ISBN 9788480884372
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«Aprenda los secretos del marketing: En una semana» is the marketing guide by E. Davies and B. Davies (Gestión 2000, paperback, 78 pages, in Spanish).
The work presents marketing as an essential tool in a changing and competitive environment, for both large companies and small businesses. It explains how to analyze trends, identify opportunities, understand customers, plan profit, and develop effective strategies for decision-making.
It belongs to the «En una semana» collection and the «Habilidades directivas» series; it was published in November 2007.
Aimed at managers, salespeople, and business leaders who want to improve their marketing strategy.
