by Guy Kawasaki · Vogais · tapa blanda · ISBN 9789898831200
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A new product, a new service, a new company, a new division, a new organization—where there’s a will, here’s the way. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything. From raising money to hiring the right people, from defining your positioning to creating a brand, this book will guide you through the adventure of the start.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
