by Shama Hyder · BenBella Books · tapa blanda · ISBN 9781937856151
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«The Zen of Social Media Marketing» is Shama Hyder's social media marketing guide, published by BenBella Books in paperback (216 pages, in English).
The work explains why social media marketing differs from traditional marketing and how to join the online conversation to connect with customers. It includes a process for attracting followers and converting them into customers, plus guidance on online advertising, content marketing and SEO, with practical tips for platforms like Facebook, Twitter, LinkedIn and Google+.
2013 edition, updated with content on Google+, online advertising and SEO. Includes a foreword by Chris Brogan, co-author of Trust Agents.
Recommended for entrepreneurs, freelancers and marketing professionals who want to leverage social media to grow their business.
