by Stephen Baker · Random · tapa blanda · ISBN 9780224080576
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«The Numerati» is Stephen Baker's essay on data and human behaviour, published by Random in paperback (244 pages, in English).
Stephen Baker, a journalist specialising in technology, explains how mathematicians and computer scientists use the data we generate while browsing or shopping to model human behaviour. The book shows applications in advertising, medicine, work and politics, and reflects on privacy and the power of algorithms to anticipate our decisions.
«The Numerati» was published in 2008; the cover of this edition bears the subtitle 'How They'll Get My Number and Yours'.
Aimed at university students and professionals interested in the social and economic implications of the massive use of data.
Stephen Baker was an animal behaviorist, advertising executive, author and humorist of Austrian origin. He came with his mother and brothers Thomas and Peter from Hungary, April 2, 1940 aboard the S.S. Vulcanin from Italy. In December 1940 he made a Declaration of Intention to become a U.S. citizen at the District Court of Pottawatomie County, Shawnee, Oklahoma. He was a student at the Jewish Teachers Seminary, New York.
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