by Stephen Baker · Círculo de Lectores, S.A. · tapa dura · ISBN 9788462738822
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«Numerati» (They Know Everything About You) is the essay by Stephen Baker, published by Círculo de Lectores in hardback (252 pages, in Spanish).
Stephen Baker shows how data experts analyze the traces people leave when buying or passing through a toll to predict and condition their decisions, and addresses the consequences for privacy in the age of data mining.
Aimed at readers interested in technology, privacy, and the social impact of massive data use.
Stephen Baker was an animal behaviorist, advertising executive, author and humorist of Austrian origin. He came with his mother and brothers Thomas and Peter from Hungary, April 2, 1940 aboard the S.S. Vulcanin from Italy. In December 1940 he made a Declaration of Intention to become a U.S. citizen at the District Court of Pottawatomie County, Shawnee, Oklahoma. He was a student at the Jewish Teachers Seminary, New York.
