by Stephen Baker · Jonathan Cape Ltd · tapa dura · ISBN 9780224080569
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«The Numerati: How They'll Get My Number and Yours» is Stephen Baker's technology essay, published by Jonathan Cape in hardback.
Stephen Baker explains how mathematicians analyse the data we produce daily to model our behaviour: what we buy, how we work, who we vote for. That modelling can change advertising, medicine, employment or political campaigns, and raises questions about privacy.
Non-fiction work on technology and society, published in 2008; 244-page edition in English.
For readers interested in technology, data and society, and in how mathematical analysis influences everyday life.
Stephen Baker was an animal behaviorist, advertising executive, author and humorist of Austrian origin. He came with his mother and brothers Thomas and Peter from Hungary, April 2, 1940 aboard the S.S. Vulcanin from Italy. In December 1940 he made a Declaration of Intention to become a U.S. citizen at the District Court of Pottawatomie County, Shawnee, Oklahoma. He was a student at the Jewish Teachers Seminary, New York.
