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Second life
Small data
by Martin Lindstrom · Gestao Plus
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Pages: 120 pagesAuthor: Martin LindstromPublisher: Gestao PlusFormat: PaperbackLanguage: pt-PTISBN: ISBN 9789898820129
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Synopsis of Small data
En 'Small data', Martin Lindstrom explora cómo los pequeños detalles y comportamientos cotidianos de los consumidores revelan grandes verdades sobre sus deseos y necesidades. A través de un análisis profundo, el autor demuestra cómo observar estos datos aparentemente insignificantes permite a las empresas crear estrategias de marketing más efectivas y humanas, alejándose de la dependencia exclusiva del Big Data para conectar realmente con las personas.
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