Publicidad y comunicación al servicio de la sociedad

Synopsis of Publicidad y comunicación al servicio de la sociedad

This book analyzes the fundamental role of advertising and communication in today's business success. With a focus on sustainability and brand values, the work explores how companies can connect with consumers through clear social purposes and effective strategies. Coordinated by María Teresa Pellicer Jordá, the text features contributions from various experts who delve into the importance of integrating social responsibility into corporate strategy to achieve a positive impact on society.