by María Teresa Pellicer Jordá · Editorial Dykinson, S.L. · libro de bolsillo · ISBN 9788411704540
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This book analyzes the fundamental role of advertising and communication in today's business success. With a focus on sustainability and brand values, the work explores how companies can connect with consumers through clear social purposes and effective strategies. Coordinated by María Teresa Pellicer Jordá, the text features contributions from various experts who delve into the importance of integrating social responsibility into corporate strategy to achieve a positive impact on society.
