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ISBN: 9780673154866
Este libro, titulado 'Principios de Marketing', es una obra de Thomas C. Kinnear y Kenneth L. Bernhardt, publicado en 1983 por Scott, Foresman. Con 770 páginas, este libro de tapa dura explora los fundamentos del marketing, incluyendo bibliografías e índices. Es una referencia valiosa para estudiantes y profesionales del campo.
