by Thomas C. Kinnear, Kenneth L. Bernhardt · Scott, Foresman · tapa dura · ISBN 9780673154866
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«Principles of Marketing» is the marketing textbook by Thomas C. Kinnear and Kenneth L. Bernhardt, in hardback (770 pages, in English), from Scott, Foresman.
Reference work on marketing that presents the fundamentals of the field. The cover design alludes to concepts such as promotional sales, mass media, and the consumer price index. Includes bibliographies and indexes.
Part of the Scott, Foresman series in marketing. Edition published in 1983 in Glenview, Illinois.
Reference book for students and marketing professionals interested in the discipline.
