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ISBN: 9788473561556
El libro 'Principios de Marketing' de Águeda Esteban Talaya, publicado por ESIC, ofrece una visión general del marketing. Este libro, con 732 páginas, es ideal para estudiantes y profesionales del área. Incluye un CD-ROM complementario. El libro aborda temas esenciales del marketing, proporcionando una base sólida para comprender y aplicar estrategias efectivas en el mundo empresarial.
