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Principios de Marketing
3.8
Negocios y EconomíaISBN | 9788423415014
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Product details
Pages: 278 pages
Author: Miguel Ángel Quintana Daza
Publisher: Deusto
ISBN: 9788423415014
Format: tapa dura
Language: es-ES
Release date: 1/1/1997
ISBN: 9788423415014
Synopsis of Principios de Marketing
Este libro, 'Principios de Marketing', de Miguel Ángel Quintana Daza, publicado por Deusto en 1997, ofrece una visión completa de los conceptos y el desarrollo del marketing. Abarca desde la dirección estratégica del mercado hasta el plan de marketing, explorando los entornos del marketing, los productos, la distribución, los precios y la comunicación. Con 278 páginas, este libro es una valiosa herramienta para estudiantes y profesionales del área.
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