by Miguel Ángel Quintana Daza · Deusto · tapa dura · ISBN 9788423415014
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«Principios de Marketing» is the marketing manual by Miguel Ángel Quintana Daza, published by Deusto in 1997 in hardback (278 pages, in Spanish).
The book explains the role of marketing in the economy and the company: its development, its environment, strategies and marketing systems. It also details the basic tools (product, distribution, price and communication) and sets out how to measure the effectiveness of the marketing plan, with special attention to expected profitability.
Work belonging to the Biblioteca Deusto collection of Ediciones Deusto, within the field of business and economics.
Aimed at students and professionals of economics and business interested in the fundamentals of marketing.
