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Por qué compramos
by Paco Underhill · Gestión 2000 · tapa blanda · 272 pages
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Pages: 272 pagesAuthor: Paco UnderhillPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/3/2003ISBN: ISBN 9788480887960
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Synopsis of Por qué compramos
Descubre los secretos detrás de las decisiones de compra con 'Por qué compramos: La ciencia del shopping' de Paco Underhill. Este libro ofrece una mirada fascinante al comportamiento del consumidor, explorando cómo interactuamos en tiendas y restaurantes. Con ideas y consejos prácticos, Underhill nos guía para comprender y adaptarnos a las tendencias cambiantes del mercado. Una lectura esencial para cualquier persona interesada en el mundo del marketing y el comportamiento del consumidor.
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About the author
Paco Underhill
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
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