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The Call of the Mall
by Paco Underhill · Profile Books · tapa blanda · 227 pages
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Pages: 227 pagesAuthor: Paco UnderhillPublisher: Profile BooksFormat: tapa blandaLanguage: enRelease date: 1/4/2004ISBN: ISBN 9781861974426
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Synopsis of The Call of the Mall
En este libro, Paco Underhill nos lleva a un recorrido por los centros comerciales, explorando cómo compramos, comemos y pasamos el tiempo en estos espacios. Analiza las tendencias de la moda, la arquitectura de los centros comerciales y la psicología detrás de nuestras decisiones de compra. Con un enfoque divertido y perspicaz, Underhill revela los secretos detrás del éxito de los centros comerciales y cómo influyen en nuestra cultura de consumo.
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About the author
Paco Underhill
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
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