by Paco Underhill, José Luis Nueno · Gestión 2000 · tapa blanda · ISBN 9788480884136
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In "Why We Buy: The Science of Shopping", Paco Underhill and José Luis Nueno explore the fascinating world of consumer behavior. Through an in-depth and often humorous analysis, the book offers ideas and advice to understand and adapt to ever-changing consumers. Discover the psychological and demographic factors that influence our purchasing decisions and how companies can optimize the shopping experience to meet the needs of the modern customer.
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
