by José Luis Nueno, Jesús Viscarri, Julián Villanueva · tapa blanda · ISBN 9788493079871
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«¿Por qué comercia tan poco el comercio electrónico?» is the essay by José Luis Nueno, Jesús Viscarri and Julián Villanueva, published by IDELCO in paperback.
The book analyses why online sales had such limited development in Spain. It reviews the behaviour of the Spanish online buyer, evaluates the websites of the main market operators and studies the marketing mix applied to e-commerce, with data and examples from the digital environment of that time.
The subtitle on the cover is «Internet y los consumidores españoles. Análisis de una realidad» and the book has 217 pages.
Work intended for professionals and economics students interested in the evolution of e-commerce in Spain.
