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¿Por qué comercia tan poco el comercio electrónico?
by José Luis Nueno, Jesús Viscarri, Julián Villanueva · · tapa blanda · 217 pages
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Pages: 217 pagesAuthor: José Luis Nueno, Jesús Viscarri, Julián VillanuevaPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788493079871
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Synopsis of ¿Por qué comercia tan poco el comercio electrónico?
Este libro analiza las razones detrás del lento crecimiento del comercio electrónico en España a principios del año 2000. Los autores, José Luis Nueno, Jesús Viscarri y Julián Villanueva, exploran el comportamiento del comprador español en línea, evalúan los sitios web de los principales actores del mercado y examinan el marketing mix en el contexto del comercio electrónico. Se presenta un análisis de la realidad de Internet y los consumidores españoles, ofreciendo una visión detallada del panorama del comercio electrónico en ese momento.
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