by Julián Villanueva, Juan Manuel de Toro · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa blanda · ISBN 9788431331672
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This book, 'Strategic Marketing', is a comprehensive guide on marketing strategies. Written by Julián Villanueva and Juan Manuel de Toro, it addresses essential topics for professionals and students in the area. Published by EUNSA in its first edition, this manual offers a deep and practical analysis of marketing in today's business environment.
