by Paco Underhill · Simon & Schuster · tapa blanda · ISBN 9781416595243
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In this updated and revised edition of his classic, Paco Underhill offers fresh observations and important lessons about our ever-evolving consumer culture. This essential guide offers advice on how to keep your changing customers and entice new and eager ones.
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
