Petit traité de contre-marketing

Synopsis of Petit traité de contre-marketing

«Petit traité de contre-marketing» is the marketing essay by Yves-Alexandre Thalmann, published by Jouvence in paperback (93 pages, in French).

The author humorously explains the strategies used by sales professionals in supermarkets to influence purchasing decisions and increase spending. The book teaches readers to recognise these tactics and counter them, using the difference between the shopping list and what ends up in the trolley as a reference, so as to decide freely.

The work, published in 2010, is number 163 in the Jouvence Pratiques collection. Yves-Alexandre Thalmann is a psychology professor, lecturer and trainer in interpersonal skills.

For consumers who want to identify sales strategies at the point of purchase and for readers interested in consumer psychology.