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Markstrat3 - Simulacion Estrategica de Mercadotecnia
Markstrat3 - Simulacion Estrategica de Mercadotecnia
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Markstrat3 - Simulacion Estrategica de Mercadotecnia

by Jean-Claude Larreche, Hubert Gatignon · · tapa blanda

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Pages: 120 pagesAuthor: Jean-Claude Larreche, Hubert GatignonPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/2/2001ISBN: ISBN 9789706860187

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Synopsis of Markstrat3 - Simulacion Estrategica de Mercadotecnia

Este libro presenta Markstrat3, una simulación estratégica de mercadotecnia. Ideal para estudiantes y profesionales del marketing, ofrece una visión práctica y detallada de las estrategias de mercado.



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About the author

Jean-Claude Larréché

Jean-Claude Larréché

Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business work focuses on marketing and customer orientation.

Born in 194723 titles published
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