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Readings in Marketing Strategy
by Jean-Claude Larreche, Victor J. Cook Jr., Edward C. Strong · · 380 pages
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Pages: 380 pagesAuthor: Jean-Claude Larreche, Victor J. Cook Jr., Edward C. StrongPublisher: Publisher to be confirmedFormat: PaperbackLanguage: undISBN: ISBN 9780894261398
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Synopsis of Readings in Marketing Strategy
Este libro recopila lecturas sobre estrategias de marketing, abordando temas clave en la planificación y ejecución de campañas de marketing efectivas. Explora diferentes enfoques y perspectivas en el campo del marketing, ofreciendo una visión completa de las estrategias utilizadas por diversas empresas y organizaciones. Ideal para estudiantes y profesionales del marketing que buscan profundizar sus conocimientos y habilidades en este campo.
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About the author
Jean-Claude Larréché
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business work focuses on marketing and customer orientation.
Born in 194723 titles published
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