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Jean-Claude Larréché
AuthorBooks · Second handSince 1947
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business work focuses on marketing and customer orientation.
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About Jean-Claude Larréché
Birth
1947
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business work focuses on marketing and customer orientation.
Jean-Claude Larréché is a renowned French economist born in 1947.
His most prominent work, Marketing Strategy, is a fundamental reference in the business world.
Throughout his career, he has published a total of 23 specialized works.
His academic focus centers primarily on the fields of marketing, sales, and business management.
He is a key figure for understanding the evolution of marketing strategy in the modern economy.
