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Marketing y promoción en el punto de venta
4.5
Negocios y EconomíaISBN | 9788428334433
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Product details
Pages: 130 pages
Author: María De La Cruz García Amarilla
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788428334433
Format: tapa blanda
Language: es-ES
Release date: 24/11/2016
ISBN: 9788428334433
Synopsis of Marketing y promoción en el punto de venta
Este libro explora las estrategias y técnicas de marketing y promoción en el entorno del punto de venta. Aprenderás a analizar la información sobre los clientes y las bases de datos de ventas, así como a aplicar técnicas de merchandising para la animación del punto de venta. Se complementa con ejemplos de casos reales, gráficos explicativos y actividades prácticas.
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