by Philip Kotler · Pearson · tapa dura · ISBN 9780130122179
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«Marketing Management: Millennium Edition» is Philip Kotler's marketing manual, published by Pearson in hardback (784 pages, in English).
The book explains global marketing management and the collaboration of the marketing area with the rest of the company. It covers customer satisfaction, strategic planning, consumer analysis, competition, pricing, and sales force management, with a look toward the 21st century.
This work is the tenth edition of the «Marketing Management» series by Philip Kotler, published in English in 1999.
Intended for university students and professionals in marketing and business management.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
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