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Marketing Management
Marketing Management
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Marketing Management

by Philip Kotler · Pearson Education (US) · tapa blanda · 801 pages

· ISBN 9780130980052
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Product details

Pages: 801 pages
Author: Philip Kotler
Publisher: Pearson Education (US)
ISBN: 9780130980052
Format: tapa blanda
Language: en
Release date: 1/11/1993

ISBN: 9780130980052

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Synopsis of Marketing Management

Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía exhaustiva sobre la gestión de marketing. Escrito por Philip Kotler, aborda el análisis, la planificación, la implementación y el control en el ámbito del marketing. Ideal para estudiantes y profesionales del sector, esta edición ofrece una visión detallada y práctica de las estrategias de marketing.

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