by Héctor Mendal Escario · IC Editorial · tapa blanda · ISBN 9788491984894
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«Marketing en LinkedIn» is the practical digital marketing guide by Héctor Mendal Escario, published by IC Editorial in paperback (168 pages, in Spanish).
Explains how to make LinkedIn profitable in the business sphere: creating an account and company page, defining the target audience, and designing a content strategy that reinforces brand image. It also covers groups, free campaigns and LinkedIn Ads, and analysis of ROI and the SSI index to adjust strategy and avoid bad practices.
The work was published in its first edition on 1 February 2019 and falls within the categories of economics, business and technology.
Aimed at marketing professionals and companies that want to expand their clientele on LinkedIn and measure the performance of their campaigns.
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