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Marketing en el punto de venta
by Joan Escrivá Monzó, Federico Clar Bononad · McGraw-Hill Interamericana de España · tapa blanda · 125 pages
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Pages: 125 pagesAuthor: Joan Escrivá Monzó, Federico Clar BononadPublisher: McGraw-Hill Interamericana de EspañaFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2005ISBN: ISBN 9788448199456
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Synopsis of Marketing en el punto de venta
Este libro, titulado 'Marketing en el punto de venta: Guía didáctica', es una obra de Joan Escrivá Monzó y Federico Clar Bononad, publicada por McGraw-Hill Interamericana de España en 2005. El libro intenta identificar los principales antecedentes de la fidelidad del cliente, ofreciendo una guía didáctica para entender y aplicar estrategias de marketing efectivas en el punto de venta.
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