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Marketing em Saúde
by Isabel Feliciano · Bnomics · tapa blanda · 182 pages
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Pages: 182 pagesAuthor: Isabel FelicianoPublisher: BnomicsFormat: tapa blandaLanguage: ptRelease date: 1/6/2010ISBN: ISBN 9789898184535
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Synopsis of Marketing em Saúde
Este libro aborda las profundas transformaciones en el sector de la salud, tanto desde la perspectiva de la oferta como de la demanda. La obra destaca la necesidad de adoptar nuevos métodos de gestión y procesos relacionales orientados al cliente, donde el marketing desempeña un papel fundamental para el éxito de las instituciones sanitarias. Centrado en políticas y estrategias para servicios privados de salud, el texto analiza el caso específico de la región del Algarve. Es una herramienta esencial para profesionales de la salud y gestores que buscan profundizar en instrumentos técnicos y éticos para mejorar la fidelización de los usuarios y la eficiencia operativa en un entorno competitivo.
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