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ISBN: 9788436805765
Este libro de Miguel Santesmases Mestre, publicado por Pirámide, es una obra fundamental para comprender los conceptos y estrategias del marketing. Con 885 páginas, esta edición ofrece una visión completa del tema, ideal para estudiantes y profesionales del área. El libro está escrito en español y aborda los principios esenciales del marketing, proporcionando una base sólida para el desarrollo de estrategias efectivas.
