by Miguel Santesmases Mestre · Pirámide · tapa dura · ISBN 9788436819700
VAT included
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«DYANE versión 3: Diseño y análisis de encuestas en investigación social y de mercados» is the manual by Miguel Santesmases Mestre (Pirámide, hardback).
DYANE is a manual accompanied by a computer program for Windows with which to learn and carry out social and market research. It allows designing questionnaires, recording data, applying basic and advanced statistical techniques (CHAID, conjoint analysis, canonical correlations) and generating charts exportable to other applications.
First edition published on 24 June 2005; 514 pages. Includes a CD-ROM with the complete program and belongs to the Economía y Empresa collection.
Aimed at students, researchers, professionals and companies that need to carry out social or market research with a statistical tool.
