by Miguel Santesmases Mestre · tapa blanda · ISBN 9788436810332
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«Marketing: Conceptos y Estrategias» is the marketing manual by Miguel Santesmases Mestre, published by Pirámide in paperback (1064 pages, in Spanish).
Reference manual that develops the fundamental concepts of marketing and business strategies, within the field of business and economics. It offers a complete vision of the discipline and is oriented toward academic training and professional consultation.
Work in its third edition, published in October 1996. The cover announces that it includes two application floppy disks.
Reference work for marketing students and for those new to the discipline; it has been used as a support manual in university courses.
