EDITORIAL CEP, S.L. · tapa blanda · ISBN 9788468199900
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«Manual. Políticas de marketing internacional» is the training manual for unit UF1782, published by Editorial CEP in paperback, with 258 pages in Spanish.
It covers unit UF1782 of the professional certificate COMM0110: internationalisation of the company and product, price, communication and distribution policies in foreign markets. It includes computer tools for analysing values and trends, and each topic presents theory, solved exercises, summary, glossary and bibliography.
Published on 7 May 2015, it is the first edition of this manual, which forms part of the module «Marketing-mix internacional (MF1008_3)» and follows the index of Royal Decree 1522/2011.
Intended for students and teachers of vocational training and professional certificates in marketing and international buying and selling.
