by Mariano Castellblanque · ESIC Editorial · tapa blanda · ISBN 9788473564311
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«Manual del redactor publicitario» is the advertising copywriting guide by Mariano Castellblanque, published by ESIC Editorial in paperback (154 pages).
The book covers rules, norms and techniques for writing effective advertising, with a practical approach aimed at copywriters. It starts from the idea that the text is an essential half of the ad and offers tools to create persuasive messages, while encouraging readers to question and break the conventions of the craft.
The subtitle of the work is «¿Reglas, normas, técnicas? ¡Rómpelas!». It falls within the Business and Economics category and the field of marketing, with a professional orientation.
It is suitable for students and marketing and advertising professionals interested in honing their copywriting skills.
