by Manuel Romero · Innova y Comunica Media S.L. · tapa dura · ISBN 9788461696567
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«Libro de oro del marketing de guerrilla: Mis mejores campañas publicitarias de impacto» is a book by Manuel Romero, published by Innova y Comunica Media in hardback, with 304 pages in Spanish.
It brings together twenty-seven high-impact advertising case studies conceived and carried out by the author. These include the purchase of part of the Berlin Wall for Madrid City Council and the installation of advertising hoardings in Moscow's Red Square and on the Great Wall of China. The experiences are presented visually and through documentary material.
Originally published in 2014, it is a large-format book illustrated with 837 photographs and presented in a slipcase designed to resemble a gold bar.
For readers interested in guerrilla marketing, advertising creativity and communication campaigns.
Tapa blanda
