by Françoise Borel-Clayeux, Anne Benoît · Dunod · tapa blanda · ISBN 9782100042258
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«Le Guide du Webmarketing» is the webmarketing guide by Françoise Borel-Clayeux and Anne Benoît, published by Dunod in paperback (361 pages, in French).
Guide to designing a coherent, profitable, well-positioned and useful business website. Teaches how to navigate the Web, leverage Internet resources and decide according to marketing objectives. Its 90 questions raise problems and offer answer keys, with over 700 example sites.
The subtitle is «90 clés et exemples pour réussir sur Internet». The work belongs to the Internet Professionnel collection and was published on 5 June 1999.
For digital marketing professionals, managers and business leaders seeking to improve their Internet presence.
Tapa blanda
