by Mariola García Uceda · Unknown · ISBN 9788480363501
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«Las claves de la publicidad (III)» is an advertising handbook by Mariola García Uceda, published in 1995, with 94 pages, in Spanish.
Third instalment of the series «Las claves de la publicidad», the book offers a clear and direct synthesis of the fundamentals of advertising: it explains the essential concepts of commercial communication and describes the basic elements involved in creating advertising messages.
The work belongs to the series «Las claves de la publicidad», of which it is the third volume.
