by D. W. Karger · tapa blanda · ISBN 9788470871016
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«La publicidad» is an extract from D. W. Karger's popular work on advertising, published by Index in 1982 in paperback (115 pages, in Spanish).
Explains the fundamentals of advertising as a management tool and its role in launching and developing new products; the text comes from an extract translated into Spanish of D. W. Karger's work 'New product venture management'.
Belongs to the collection 'Qué es y para qué' (no. 41); it is the 4th edition, published in Madrid. Includes index and bibliography (pages 111-112).
For readers who want a first approach to advertising in the business field, with a brief and popularizing focus.
