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ISBN: 9788493464264
En 'La Economía Long Tail', Chris Anderson explora cómo Internet ha transformado el mercado de masas en un mercado de nichos, donde la venta de pequeñas cantidades se vuelve rentable. Anderson analiza cómo empresas como Google, Amazon y Rhapsody han aprovechado esta tendencia, ofreciendo una visión completa de esta realidad y sus implicaciones para empresarios y economistas. Este libro es esencial para comprender el alcance de este fenómeno en la sociedad actual.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
