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La economía Long Tail
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Negocios y EconomíaISBN | 9788493464264
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Product details
Pages: 320 pages
Author: Chris Anderson
Publisher: Tendencias
ISBN: 9788493464264
Format: tapa blanda
Language: es-ES
Release date: 16/4/2007
ISBN: 9788493464264
Synopsis of La economía Long Tail
En 'La Economía Long Tail', Chris Anderson explora cómo Internet ha transformado el mercado de masas en un mercado de nichos, donde la venta de pequeñas cantidades se vuelve rentable. Anderson analiza cómo empresas como Google, Amazon y Rhapsody han aprovechado esta tendencia, ofreciendo una visión completa de esta realidad y sus implicaciones para empresarios y economistas. Este libro es esencial para comprender el alcance de este fenómeno en la sociedad actual.
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