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Kotler on Marketing
by Philip Kotler · Free Press · tapa blanda · 272 pages
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Pages: 272 pagesAuthor: Philip KotlerPublisher: Free PressFormat: tapa blandaLanguage: enRelease date: 20/8/2001ISBN: ISBN 9780684860473
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Synopsis of Kotler on Marketing
Kotler on Marketing es una guía esencial para entender las estrategias y tácticas de marketing. Philip Kotler, reconocido experto en la materia, combina su experiencia en libros de texto y seminarios de renombre mundial en esta obra práctica. El libro abarca desde la evaluación de las necesidades y deseos de los clientes hasta la construcción de la equidad de marca y la creación de clientes leales a largo plazo. Con un estilo claro y directo, Kotler cubre todas las áreas del marketing, convirtiéndose en una referencia imprescindible para ejecutivos de negocios.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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