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Introducción al "politing"
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Negocios y EconomíaISBN | 9788440018489
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Product details
Pages: 120 pages
Author: Ramón Massó, J.E. Nebot
Publisher: Publisher to be confirmed
ISBN: 9788440018489
Format: Paperback
Language: es-ES
ISBN: 9788440018489
Synopsis of Introducción al "politing"
Este libro, titulado 'Introducción al "politing": lanzamiento de un aspirante', es una obra de Ramón Massó y J.E. Nebot, publicada en 1976 por Interalas. El libro explora el concepto de 'politing' y su aplicación en el lanzamiento de aspirantes, ofreciendo una visión de marketing y estrategia de la época. La obra fue galardonada con el Premio Markedit 1976 del Club de Dirigentes de Marketing de Barcelona.
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