by Ray Edwards · Morgan James Publishing · tapa blanda · ISBN 9781614485025
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«How to Write Copy That Sells» is the copywriting manual by Ray Edwards, published by Morgan James Publishing in paperback (186 pages, in English).
The book explains how to write advertising copy that persuades and sells without being pushy. It covers the process of creating effective copy for email marketing, websites, social media, ads, sales pages, and direct mail, and reveals the hidden structure shared by the most effective commercial messages. It includes reusable examples of headlines, bullets, and openings, templates, checklists, and common mistakes to avoid.
Published on February 16, 2016. The full subtitle, «The Step-By-Step System for More Sales, to More Customers, More Often», summarizes the book's approach.
For copywriters, freelancers, and entrepreneurs who need to write effective commercial copy; also useful for marketing professionals.
